If you’re looking for a unique way to show off a new luxury real estate listing, creating a single property website is a great option. Specifically, a single property website is a site with videos, pictures, and information about a single listing.
This is different from sharing details on third-party sites like Zillow and Trulia because a dedicated property website allows you to tell the full story of your property. When executed correctly, a single property website can also build an experience and generate buzz around your listing.
Before you start building your first single property website though, there are some things you should keep in mind to make the process easier and maximize your results.
1. USE A WEBSITE TEMPLATE
First, understand that you don’t need to have extensive web design experience or spend your hard-earned money on a professional to create a great website. There are plenty of free and paid templates on platforms like WordPress, Squarespace, and Wix that allow you to quickly create a professional website without doing any of your own coding.
From there, all you need to do is add your own content and media. Site templates are also ideal because they’re designed with responsiveness in mind, so they can be seamlessly viewed from a desktop computer, smartphone, or any other device your audience may be using.
Website templates are a great way to cut down on the time and resources needed to tackle the technical aspects of your single property website, but keep in mind that you need to make sure the template exemplifies the same type of luxurious look and feel that both your property and your quality of service are indicative of.
2. ADD MANY TYPES OF MEDIA
Once you have the bones of your website set up, it’s time to make it stand out with eye-catching media. Be sure to upload and showcase all the high-quality photos and videos that you’ve already had taken of the property.
In addition, you may want to consider hiring a drone photographer to put together a stunning drone video of the home and property. A 360-degree walk-through is another great option to add, especially for those who may be viewing your listing from afar.
Copies of floor plans can also be useful, allowing prospective buyers to get a true feel for the luxury home’s layout.
Regardless of which types of media you add to your website, it’s extremely important that they are of the highest quality in order to mirror the high-end look and feel that your luxury real estate property maintains.
3. CHOOSE A UNIQUE DOMAIN NAME
Registering a memorable domain name for your single property website is another great marketing strategy. Sometimes, this can be as simple as using the home’s address as the site domain name (if it’s available).
However, if the property you’re listing has a well-known nickname or some other designating feature that makes it stand out, you may want to include it in the web address as well. This strategy can help to improve recall of the property website, which may help you generate more showings and leads.
4. ADD A LEAD CAPTURE
Speaking of lead generation, make sure there are lead captures on every single page of your single property website. A lead capture refers to a tool that allows potential buyers to easily connect with you.
Oftentimes, a lead capture is simply a contact form where site visitors can enter their name, email address, phone number, or other contact information. From there, you can reach out to them directly to schedule a tour of the property.
5. TAKE ADVANTAGE OF ANALYTICS
Last but not least, be sure to use analytics and reporting to your advantage when launching a single property website. This will allow you to see how many visitors your site is attracting, how long they’re spending on each page, and other important metrics that can inform your marketing.
If you’re using a service like WordPress to create your website, analytics and reporting may be included with your plan. If not, this is something you should be able to add on to make sure you’re getting the most out of your single property website.
BUILD A SUCCESSFUL SINGLE PROPERTY WEBSITE TODAY
When done right, a single property website can really take your luxury listing to the next level, generate leads, and help attract potential buyers. And with these tips in mind, you’ll be well on your way to building a great website.
Want to learn more about marking luxury listings? Check out our Estate of Mind podcast episode, “How to Market Luxury Real Estate Listings,” featuring luxury real estate professional Tanya Starkel, for more actionable advice and tips.
Meanwhile, if you’re not already a Member of The Institute for Luxury Home Marketing, there’s never been a better time to do so. Questions about becoming a Member? Don’t hesitate to contact us today.